Motion plays a fundamental role in GoTyme’s expression
Building narrative
and delight in our product
Our movement and color highlights results.
Motion Principles
Transparency
Elements are overlaid with different transparencies to create dynamism and suggest the steps that form a goal.
Growth
Elements grow, expand and move in a positive direction, leading with optimism. This behavior reinforces the idea of small actions, big results.
Offset
Motion is often offset to create an expressive choreography which holds the user’s focus or guides the eye.
Dynamic shapes
Shapes are dynamic and often morph from a card into a circle and vice versa, creating surprising moments in animations.
