Art Direction

Our imagery is honest and real, filled with optimism and energy

Capturing a moment in time

Life from unexpected angles

If we pose, 
we do it confidently

Crops creating
graphic angles

Candid portraits 
that hero real people.

Brought together in 
a bold graphic system

Coins & card device
Card and coin devices are used to hold the GoTyme imagery, connecting with the message and standing out from the crowd.
Card
Coin
Card & coin
Cropped within our device
The simplest way to use GoTyme’s iconic imagery is to crop within our device.

Keep it clean and well framed, making sure the image has space to breathe.
Crop images to maximize their impact
Always relate the image
to the message
Use images with a clear focus on the subject
Subject extruded from the
 edge of our device
To create energy and depth we use
cut-outs to punch out of the holding device.
Crop full image within device
Cut out subject from image and place on a second 
duplicated layer
Extrude subject over 
device edge by no more 
than 20%
Cut-out on colored device
The most graphic way to use our imagery is by placing the cut-out subject into a single colored device.
Color fill device
Choose a color that 
contrasts the subjects clothing 
and skintone
Extrude subject over 
device edge by no more 
than 20%