How we talk

Potential Unlocked

We value people over their bank balance and believe in the currency of potential.

We’re human first and bank second, helping people do what they want by breaking down goals into simple steps.

Surprisingly human.
Empathetic, real, now.
This:
We’re casual, current, and we know what banking’s like because we do it too. We speak plainly, call out inhuman behavior and point out our different way of doing things.
Like a piggy bank but better. 


Convert your points to cash and 
spend it (or save it) the way you want.


We’re a group of people who got 
tired of finance. Because we’ve 
always known you don’t need risk 
to get rewards.
Not this:
We don’t try too hard to sound cool and are liked for our personality, not our ability to follow trends. We don’t follow banking conventions because they always sound insincere.
No monthly fees, just good vibes.

Did you know that you can convert GOrewards point to cash?  

We’re revolutionizing banking by uniting the benefits of both digital 
and traditional services.
We’re focused on the future; it’s time financial services took responsibility for their actions and we’re here to lead the way.
Always empowering.
Clear, specific, encouraging.
This:
We break things down in a good way, focusing on short-term, achievable actions and celebrating success. We’re bold and straightforward, helping people understand what they have and what they want, then giving them the tools to close the gap between the two.
Congrats on the new account! You can’t hear it, but we’re cheering.

You did it! You reached your GoalSave. We told you this would happen - we saw it in the stars.

Every GoTyme account is insured 
up to ₱500,000. So your money is 
here when you need it and safe when you don’t.
Not this:
We avoid the vague, aspirational copy most banks rely on, bringing genuine positivity to even the smallest moments. We never use jargon. When language gets technical we explain exactly what we’re talking about.
You’ve opened another account.

Nice job! You’ve reached your GoalSave.

GoTyme offers a PDIC of up to 500k.
Real-world honesty.
Aware, positive, proactive.
This:
We point out the truth. Our self-awareness is what sets us apart from other banks. We aren’t afraid to point out the things our industry does wrong, but we don’t do it every time we speak.
We help you do what you want with your money. Because that’s what banks are supposed to do. Makes sense, right?

You should really turn this on. 
Save money automatically by rounding up every purchase.

Backed by a bank, not a billionaire.
Not this:
We aren’t negative, but honest and down to earth. We stay away from politically charged language, and we’re careful not to undermine our authenticity with sweeping generalizations or generic copy.
Our mission is to reinvent the way 
we use money, creating a new type 
of bank that benefits all.

Would you like to turn on Save the Change?

Bank with confidence: GoTyme is backed by BSP.

Creating the future.
Bold, optimistic, fresh.
This:
We take calculated risks to shape what’s next. We use modern language and there’s a momentum to the things we do and say. We believe even the toughest challenge is achievable with the right steps.
The convenience of an e-wallet meets the security of a bank. We think it sounds nice too.

Our savings accounts come with 2.5-3% interest. That’s up to 5x higher than other banks.

A new card in your hand, not in the mail.
Not this:
We are innovative by nature, so we don’t compare ourselves to outdated forms of banking. Even when the services we offer are technical marvels, we stick to simple language to explain what they do. We speak like people, not like a bank.
We’re a new type of digital bank that fuses technological convenience with AI-driven fraud detection.

With up to 3% interest, your money works harder in a GoTyme account.

100x faster than getting your card 
by mail.
Writing our name
We use title case when we write our name in copy.  It’s standard practice and helps minimize inconsistent spellings from third parties.